Director of Aftermarket Sales

Accountabilities: • Lead all commercial functions within the aftermarket division, including contract sales, parts sales, repair and refurbishment offerings, strategic deal leadership, negotiations, and closing.

• Integrate currently fragmented sales functions into a cohesive, high-performing organization with clear responsibilities, consistent processes, and shared commercial objectives.

• Lead, develop, and align the aftermarket sales team while establishing a culture centered on accountability, performance, collaboration, and customer success.

• Implement and optimize CRM processes, including Salesforce, to improve pipeline visibility, sales consistency, forecasting, reporting, and overall commercial effectiveness.

• Establish standardized sales processes and operating practices that improve efficiency, scalability, and execution across aftermarket functions.

• Develop and execute strategic growth plans designed to increase aftermarket revenue and expand customer relationships across major industrial and manufacturing verticals.

• Drive organic growth by strengthening customer engagement, improving support, identifying additional opportunities, and expanding the value delivered to existing accounts.

• Lead complex strategic deals from opportunity development through negotiation and close, applying strong commercial judgment and exceptional closing skills.

• Partner with internal stakeholders on acquisition opportunities and other strategic initiatives designed to strengthen market position and expand capabilities.

• Contribute to the development of a global sales and service network that supports customers and creates scalable opportunities for aftermarket growth.

• Lead through organizational change, bringing together teams with different structures and practices into a cohesive commercial function.

• Monitor commercial performance and operational effectiveness while identifying opportunities to improve processes, customer experience, and revenue generation.

Requirements:

• Minimum of 10 years of professional experience in sales, sales leadership, engineering, or a closely related field.

• Proven experience in aftermarket sales , preferably within industrial, manufacturing, automation, equipment, or other technically complex environments.

• Demonstrated track record of driving revenue growth and leading commercial or sales organizations.

• Experience managing and integrating teams, particularly within environments where sales functions or processes require greater alignment and standardization.

• Strong expertise with CRM systems, particularly Salesforce , and demonstrated ability to implement or optimize standardized sales processes.

• Strong strategic sales capabilities, including complex deal management, negotiation, business development, and closing.

• Operationally minded leader with the ability to manage complex sales functions while improving efficiency, consistency, and scalability.

• Strong customer relationship management skills and the ability to identify opportunities for account expansion and long-term revenue growth.

• Ability to develop and execute commercial strategies across multiple customer segments and industrial verticals.

• Strong leadership and change-management capabilities, with the ability to bring fragmented teams together around common goals and performance expectations.

• Strategic thinker with strong analytical, organizational, communication, and decision-making skills.

• Bachelor’s degree preferred in Business, Engineering, or a related field .

• Willingness and ability to work in a hybrid environment, with the role ideally based in Holland, Michigan , while consideration may also be given to candidates near Detroit, MI; Greenville, SC; Nashville, TN; or Salt Lake City, UT .

Benefits:

• Hybrid work arrangement with remote flexibility.

• Opportunity to work from or near multiple locations, including Holland, Michigan, Detroit, Michigan, Greenville, South Carolina, Nashville, Tennessee, or Salt Lake City, Utah .

• Senior leadership opportunity with significant influence over aftermarket sales strategy, commercial operations, and revenue growth.

• Opportunity to lead the integration and development of a high-performing sales organization.

• Exposure to complex industrial automation, manufacturing, and aftermarket business environments.

• Opportunity to build scalable sales processes and CRM capabilities across a growing organization.

• Ability to contribute to organic growth, strategic partnerships, acquisition initiatives, and global sales and service expansion.

• Opportunity to develop and strengthen customer relationships across major industrial and manufacturing verticals.

• Significant scope to influence commercial strategy, operational efficiency, team performance, and long-term business growth.

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