Senior Business Analyst — Digital Marketing

Accountabilities • Support the North American Seeds Routes to Market (RTM) digital ecosystem, encompassing marketing portals, CMS-powered websites, CRM platforms, and analytics solutions serving distributors, farmers, and business partners.

• Act as a strategic connection between business stakeholders and engineering teams, translating marketing objectives into clear technical requirements and actionable solutions.

• Bring a digital marketing perspective to product and business discussions, challenging assumptions with data and proposing opportunities to improve acquisition, activation, and retention.

• Define business objectives, establish measurable outcomes, and track progress through OKRs or comparable goal-setting frameworks.

• Work across digital marketing and technology platforms, including:

• Google Analytics 4 (GA4).

• Salesforce Marketing Cloud (SFMC).

• Salesforce CRM (SFDC).

• Web content management systems (CMS).

• Analyze marketing performance metrics and use insights to inform recommendations, priorities, and product decisions.

• Gather, structure, and document business and technical requirements through user stories, data mappings, process flows, and business rules.

• Facilitate Agile delivery activities, including backlog refinement, sprint planning, daily standups, and retrospectives.

• Collaborate with senior stakeholders, absorb different perspectives, structure business needs, and present concrete recommendations that support alignment and decision-making.

• Work closely with cross-functional teams to ensure requirements are understood, solutions are feasible, and delivery remains aligned with business goals.

• Contribute to integration testing and quality assurance activities where required.

Requirements

• At least 6 years of experience in IT business analysis, with substantial hands-on experience in digital marketing environments.

• Strong understanding of digital marketing strategies and customer funnels, particularly acquisition, activation, and retention.

• Ability to interpret marketing metrics, identify performance opportunities, and recommend initiatives rather than focusing solely on requirements documentation.

• Experience defining objectives and measuring outcomes through OKRs or similar goal-setting frameworks in digital marketing contexts.

• Hands-on experience with Google Analytics 4 and at least one of the following: Salesforce Marketing Cloud (SFMC), Salesforce CRM (SFDC), or web CMS platforms.

• Background in software development, with an understanding of how business requirements are translated into code and delivered by engineering teams.

• Strong Agile delivery experience, including backlog refinement, sprint planning, standups, and retrospectives.

• Ability to produce clear, structured, and actionable documentation, including user stories, data mappings, process flows, and business rules.

• Fluent English, both written and spoken, with the ability to communicate confidently in English during daily stakeholder interactions.

• Strong interpersonal and communication skills, particularly when working with senior stakeholders and navigating differing opinions.

• Ability to listen carefully, organize complex information, develop practical proposals, and build alignment without creating unnecessary conflict.

Nice to Have

• Technical knowledge of Drupal, cloud platforms, Salesforce Marketing Cloud, or ETF integrations.

• Experience with North American digital marketing strategies or Routes to Market (RTM) operating models.

• Background in agribusiness, consumer packaged goods (CPG), or agricultural technology.

• Familiarity with cross-functional integration testing and quality assurance processes.

• Experience using analytics and performance data to guide product and business decisions.

• Exposure to Continuous Integration and Continuous Delivery (CI/CD) environments.

Benefits

• Health and dental insurance.

• Meal and food allowances.

• Childcare assistance.

• Extended paternity leave.

• Access to gym, fitness, and wellness partnerships through Wellhub (Gympass) and TotalPass.

• Profit Sharing and Results Participation (PLR).

• Life insurance.

• Continuous learning opportunities through a dedicated professional development platform.

• Access to a discount club.

• Free online resources supporting physical, mental, and overall well-being.

• Pregnancy and responsible parenting courses.

• Partnerships with online learning platforms.

• Access to a language-learning platform.

• Additional employee benefits and well-being initiatives.

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