Lifecycle Marketing Manager

What you will do at VeSync: Email & SMS Program Audit

• Audit every active marketing campaign and automated/triggered flow in Klaviyo

• Diagnose the open-rate-vs-click-through gap and close it through content relevance, segmentation, and sendtime optimization

List Growth

• Grow the owned email and SMS list across every touchpoint, not just DTC checkout

• Build ways to capture first-party contact information from customers who discover us through retail and marketplace channels

• Partner with Acquisition on list-growth campaigns and sign-up incentives

Lifecycle Email & SMS

• Build and optimize welcome and onboarding flows

• Build replenishment and win-back flows, since filter and consumable replenishment is a natural fit for Levoit and Cosori

Segmentation & Personalization

• Stand up real behavioral segmentation, using purchase history, engagement, and product category

• Partner with Ecommerce/Data on the upcoming CDP rollout and the long-term segmentation architecture

• Coordinate with the Conversion team on personalized homepage content by visitor type

Loyalty Strategy & Advocacy

• Design Levoit and Cosori's North America loyalty strategy from the ground up Evaluate and recommend how, or whether, to connect to VeSync's existing in-app loyalty program, working closely with our Global team to align North America's approach with the global strategy Run referral and UGC/review-generation campaigns

Retention Reporting

• Track repeat purchase rate and CLTV

• Own retargeting strategy for lapsed customers, in partnership with Acquisition

What you bring to the role: Required

• 7+ years in lifecycle, retention, or CRM marketing, at the Senior Manager level or a strong Manager ready to operate at that level

• Hands-on experience implementing or configuring a CDP (e.g., Segment, Adobe CDP, or similar), including connecting it to segmentation and personalization programs, not just inheriting one someone else already built

• Deep, hands-on ESP experience, including segmentation, flows, deliverability, and testing

• A track record of diagnosing engagement problems, beyond open-rate and deliverability metrics, and fixing them through content and targeting

• Demonstrated ability to build segmentation and personalization without a mature CDP. You're resourceful with the data you have.

• A track record of owning a function with minimal oversight. You're comfortable bringing plans and results rather than waiting for direction.

• Experience designing or launching a loyalty/rewards program from scratch, not only managing one that's already built

Nice to Have

• Experience in subscription or replenishment-driven DTC businesses

• Experience growing an owned list through channels beyond direct checkout

• Experience partnering with global or regional teams to align local strategy with a broader company-wide approach

• Experience integrating a DTC loyalty program with a broader app-based or parent-company loyalty ecosystem

• Familiarity with Shopify Plus

• Experience partnering cross-functionally with a Conversion/CRO function on shared surfaces like the homepage

Location: • This is an on-site, office-based role in Tustin, CA.

Salary: • Starting at $125K Annually

Perks and Benefits: • 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!

• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

• Generous PTO policy + paid holidays

• Life Insurance

• Voluntary Life Insurance

• Disability Insurance

• Critical Illness Coverage

• Accident Insurance

• Healthcare FSA

• Dependent Care FSA

• Travel Assistance Program

• Employee Assistance Program (EAP)

• Fully stocked kitchen