nahc.io
Marketing Manager (FMCG)
- Location
- Hong Kong, HK
- Arrangement
- On-site
- Employment type
- Full-time
- Level
- Manager
- Posted
- 6 November 2026 (9 days ago)
Checked 9 days agoApplications go to the employer, never to RoleSprint
About this role
Overview
Our client is seeking an ambitious, results-driven Marketing Manager to lead and oversee the full cycle of marketing campaigns, identify and manage relationships with PR and beauty KOLs, and run performance marketing across major paid channels. You do not need to be an AI expert or a highly technical performance marketer. They are looking for a passionate, highly curious marketing leader who is eager to learn and disrupt traditional FMCG marketing.
What You Will Do • Lead the end-to-end delivery of our 360-degree brand launches and ongoing growth initiatives. Build and run the campaign calendar, aligning PR moments, influencer activations, and digital advertising with retail stock rollouts and broader commercial objectives.
• Source, negotiate with, and manage key relationships with beauty KOLs and media editors in Hong Kong. Plan and execute PR events and masterclasses, and manage premium seeding kits to drive strong local awareness and sustained community engagement.
• Launch, run, and refine core paid campaigns across major social and search channels. You do not need to be a technical media buyer. Use automated, AI-enabled campaign structures so platforms can optimize efficiently, and ensure spend supports Online-to-Offline (O2O) conversion.
• Proactively test and embed AI tools into day-to-day work. Apply AI to sharpen campaign thinking, accelerate content iteration, and improve planning and workflow organisation.
• Monitor campaign costs across influencer fees and paid media, and reallocate spend and focus as needed to achieve ambitious retail scan-sales targets.
What You Will Need • Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
• Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
• Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills.
• Working knowledge of major digital advertising platforms. You do not need to be a specialist media buyer, but you should be confident navigating these tools, launching campaigns, and analysing performance metrics.
• You do not need deep technical AI expertise. You should bring strong curiosity, the initiative to test new applications, and a desire to help build modern marketing workflows.
• Exceptionally organised, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.
• Fluent in English and Cantonese.
Work location
- Hong Kong, HK
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About this listing
Published on Lever under the board identifier Nahc, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 6 November 2026, last checked 9 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.