Brand Marketing Manager

What You'll Do • Lead end-to-end planning and execution of new product launches, covering naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and localization of branded character content for the local market

• Oversee owned social media channels, word-of-mouth marketing, and search and generative-search optimization strategies to build sustained brand awareness and engagement

• Develop and execute public relations strategy, including press releases and ongoing media and KOL relationship management, to strengthen brand reputation and mindshare

• Identify, negotiate, and manage strategic cross-industry partnerships, such as collaborations with other parenting brands, educational organizations, or IP holders, to expand the brand's audience reach

• Design and run structured user and market research initiatives, including customer surveys, market studies, and exit-poll analysis, translating the findings into actionable marketing strategy

Core Essentials • 7+ years of hands-on experience in brand marketing, integrated marketing, or product marketing, with a track record of owning campaigns end to end across social, PR, partnerships, and research, rather than just managing agencies

• Strong consumer empathy and research capability, with demonstrated ability to translate user insight into brand and marketing strategy

• Business-level English proficiency, sufficient for regular reporting and strategic alignment with an overseas headquarters

• Proven ability to independently drive a project from zero to one, without heavy day-to-day oversight

• Strong project management skills and self-discipline to manage multiple concurrent workstreams

Bonus Skills • P rior marketing experience in early childhood education, or in baby and parenting consumer brands