Senior Digital Marketing Specialist

Accountabilities: • Manage and optimize Google Ads and Microsoft Ads campaigns, including budgets against cost-per-lead and cost-per-sale targets.

• Test and refine ad copy, landing pages, bidding strategies, audiences, targeting, and other campaign variables.

• Develop and execute technical, on-page, content, and off-page SEO initiatives.

• Conduct keyword research and identify opportunities across paid and organic search.

• Maintain accurate conversion tracking, lead attribution, campaign reporting, and performance measurement.

• Monitor enquiries, conversion rates, ROAS, organic traffic, lead quality, and other key marketing metrics.

• Support paid social campaigns through Meta Ads Manager.

• Create and optimize copy for advertisements, blogs, landing pages, and organic social content.

• Maintain website content, landing pages, forms, and marketing tracking systems.

• Support website optimization and conversion rate improvement initiatives.

• Analyze campaign and website performance and translate insights into actionable recommendations.

• Connect marketing activity and performance data with lead and enrolment outcomes.

Requirements:

• 5+ years of relevant digital marketing experience.

• Hands-on experience managing Google Ads campaigns with measurable ROI.

• Practical experience managing Microsoft Ads campaigns.

• Strong experience across technical, on-page, and content SEO.

• Working knowledge of Meta Ads Manager.

• Experience with GA4, Google Tag Manager, and Google Search Console.

• Experience working with CRM databases, attribution systems, and campaign reporting.

• Strong copywriting skills across advertisements, blogs, landing pages, and social content.

• Experience maintaining and updating websites.

• Basic HTML knowledge.

• Exposure to email marketing and digital design tools.

• Strong analytical, problem-solving, and performance optimization skills.

• Ability to independently manage multiple channels, campaigns, priorities, and deadlines.

• WordPress experience is preferred.

• Google Ads or Analytics certifications are an advantage.

• Experience in fitness, health, or vocational education is a plus.

Benefits:

• Permanent work-from-home setup.

• Company-provided equipment.

• Secondary Wi-Fi modem.

• 21 annual leave credits, available from Day 1.

• 100% conversion of unused leave credits.

• HMO coverage from Day 1.

• 13th month pay.

• Monthly gift voucher.

• Milestone tokens for birthdays, anniversaries, and Christmas.

• Employee engagement initiatives supporting work-life balance.

• In-person events such as Christmas parties and team-building activities.

• Virtual town halls and employee events with prizes.

• Full-time, Monday-to-Friday schedule.

• Day-shift working hours aligned with AEST.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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