Marketing Specialist

Accountabilities • Build, execute, and deploy end-to-end email marketing campaigns using Salesforce, Pardot (Account Engagement), Marketing Cloud Next, or equivalent marketing automation platforms.

• Create and manage audience lists, segmentation criteria, suppression lists, and automated marketing programs to ensure accurate and targeted campaign delivery.

• Build, maintain, and manage Salesforce campaigns, ensuring campaign structures and tracking mechanisms align with marketing objectives.

• Perform campaign quality assurance (QA) checks to verify content accuracy, audience selection, links, tracking parameters, and deployment readiness.

• Create and maintain email templates, forms, and landing pages to support campaign execution and audience conversion.

• Develop campaign performance reports and dashboards to monitor marketing effectiveness and communicate results to stakeholders.

• Analyze email engagement, campaign performance, and audience behavior to identify trends, opportunities, and areas for improvement.

• Track and report key performance indicators, including email opens, clicks, conversions, marketing-qualified leads (MQLs), and campaign influence.

• Support lead scoring, lead grading, and database health initiatives to improve lead quality and marketing data integrity.

• Provide data-driven recommendations to optimize campaign performance, strengthen audience engagement, and improve overall marketing effectiveness.

• Collaborate with relevant teams to align campaign execution, reporting practices, and performance objectives with broader business goals.

• Maintain high standards of accuracy, documentation, and operational efficiency throughout the campaign lifecycle.

Requirements

• At least 3 years of professional experience in email marketing, marketing automation, campaign operations, or a related marketing discipline.

• Hands-on experience with Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or comparable email marketing and automation platforms.

• Proven ability to build, manage, test, and deploy email marketing campaigns from planning through execution and performance analysis.

• Strong understanding of audience segmentation, suppression lists, marketing automation workflows, and campaign management practices.

• Demonstrated reporting and analytical skills, including experience developing campaign performance reports and conducting trend analysis.

• Advanced proficiency in Microsoft Excel, with the ability to organize, analyze, and interpret marketing data accurately.

• Strong attention to detail and a quality-focused approach to campaign setup, data management, testing, and reporting.

• Ability to monitor key marketing metrics, interpret campaign results, and translate data into practical recommendations.

• Excellent organizational and time-management skills, with the ability to manage multiple campaigns, deadlines, and competing priorities.

• Strong communication and collaboration skills, with the ability to work effectively with cross-functional stakeholders and align marketing activities with business objectives.

• A proactive mindset, sound problem-solving abilities, and a commitment to continuous improvement and operational excellence.

Preferred qualifications:

• Familiarity with lead scoring and lead grading models used to assess prospect engagement and sales readiness.

• Experience with Power BI or similar business intelligence and reporting tools.

• Previous experience supporting business-to-business (B2B) marketing teams and campaigns.

• Ability to use performance data and audience insights to inform campaign strategy and improve marketing outcomes.

Benefits

• Remote work arrangement: Full-time, work-from-home position based in India.

• Competitive compensation: Salary determined by local market rates, relevant skills, qualifications, and experience.

• Performance-based evaluation: Compensation considerations include performance during the screening and interview process and internal pay equity for the relevant location.

• Benefits package: Access to an employee benefits program, with specific details available during the recruitment process.

• Professional development: Opportunities to expand expertise in email marketing, CRM systems, marketing automation, and campaign analytics.

• Collaborative environment: Work with cross-functional teams in a global organization that values relationship-building, communication, and shared success.

• Continuous improvement: Contribute to data-driven marketing initiatives, optimize campaign workflows, and develop practical solutions to improve operational efficiency.

• Career growth opportunities: Access to organizational learning and potential internal mobility opportunities.

• Inclusive workplace: Join a professional environment committed to equal employment opportunities, collaboration, and respect for diverse backgrounds.

• Additional details: Specific salary figures, healthcare coverage, paid leave, and other benefits applicable to India can be clarified during the initial screening call.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

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