EverPro - Senior Growth Marketing Manager

Accountabilities • Define the customer acquisition strategy, growth roadmap, and annual and quarterly plans across web, iOS, and Android.

• Own a multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging acquisition channels.

• Partner with Paid Media teams to determine investment strategy, allocate budgets, monitor performance, and continuously optimize channel mix.

• Build and manage a high-impact experimentation roadmap covering acquisition, landing pages, messaging, onboarding, pricing, and conversion.

• Establish an evidence-based growth culture by using experimentation and performance data to guide strategic decisions.

• Lead acquisition forecasting and planning while partnering with Analytics on measurement, dashboards, attribution, and performance reporting.

• Provide strategic direction for SEO and Growth Analytics and collaborate with Product Marketing and Lifecycle Marketing to align acquisition with broader go-to-market priorities.

• Identify emerging opportunities, challenge assumptions, and recommend investments based on customer acquisition economics and long-term growth potential.

• Present growth performance, forecasts, strategic recommendations, and investment priorities to senior leadership.

• Represent Growth Marketing in planning, budgeting, and business reviews while aligning cross-functional teams around shared objectives.

Requirements

• 10+ years of experience in Growth, Performance, or Digital Marketing, ideally within SaaS, product-led growth, subscription, or technology businesses.

• Proven track record of owning customer acquisition strategy and delivering measurable business results.

• Significant experience managing paid media investment, with experience overseeing budgets of $10M+ strongly preferred.

• Strong analytical, forecasting, experimentation, attribution, and performance optimization capabilities.

• Deep understanding of web, mobile, and app growth, including customer acquisition across multiple digital channels.

• Experience influencing and coordinating cross-functional teams without direct management responsibility.

• Excellent communication skills and executive presence, with the ability to translate complex data into clear business recommendations.

• Strong combination of strategic thinking and hands-on execution, with a demonstrated ability to personally build and scale growth engines.

• Experience in payments, fintech, subscription businesses, or Product-Led Growth environments is advantageous.

• Experience growing mobile applications and working with App Store Optimization (ASO) is a plus.

• Familiarity with lifecycle marketing platforms such as Braze, Iterable, or Customer.io is beneficial.

• Must be eligible to work in Canada without requiring employment sponsorship.

• Willingness to travel occasionally to company offices or other locations across North America as required.

Benefits

• Target total compensation of CAD 175,000–195,000 per year , including base salary and bonus, with final compensation determined by location, experience, expertise, and other relevant factors.

• Flexible working arrangements, with the ability to work remotely, in-office, or in a hybrid setup within Canada.

• Annual wellness stipend and access to broader wellness benefits.

• Three weeks of vacation to start.

• One paid volunteer day per year.

• Two floating holidays to use for personally meaningful occasions.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match .

• Opportunity to work with distributed teams across Canada, the United States, the United Kingdom, New Zealand, and Australia.

• Potential opportunities for professional growth and meaningful impact within a scaling SaaS environment.

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