Marketing Specialist

Accountabilities •

Regional Marketing Strategy: Develop and execute integrated regional marketing plans and campaigns to increase brand awareness, customer traffic, online reviews, and customer loyalty while aligning local initiatives with national marketing objectives.

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Franchisee Support and Brand Representation: Serve as the primary marketing contact for franchisees, providing guidance, resources, and practical support while acting as a brand ambassador and strengthening relationships with strategic partners.

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Market Research and Competitive Analysis: Conduct ongoing market research to understand local customer needs, market conditions, industry trends, and competitor activities, translating findings into actionable marketing programs.

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Digital Marketing and Performance Measurement: Plan, execute, and evaluate digital marketing campaigns across relevant channels. Monitor key performance indicators, return on investment, and campaign effectiveness, adjusting strategies to improve results.

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Events and Community Engagement: Coordinate in-store promotions, grand openings, community outreach initiatives, and local events that strengthen customer relationships and increase brand visibility.

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Content Creation and Social Media: Create engaging content for social media platforms, develop brand-specific newsletters, contribute to press releases and media relations activities, and gather franchisee stories, testimonials, and achievements for internal and external communications.

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B2B Marketing Collaboration: Partner with regional teams to support business-to-business sales initiatives and develop marketing activities that strengthen local business relationships.

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Budget and Project Management: Develop and manage marketing budgets, maintain accurate records of expenditures and activities, and oversee the timely execution of campaigns and projects.

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Marketing Resources and Communications: Maintain and update franchisee intranet content, implementation tracking documents, marketing resources, and campaign materials to ensure teams have access to current and consistent information.

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Cross-Functional Coordination: Collaborate regularly with national marketing, regional operations, and other internal stakeholders to coordinate initiatives, share best practices, and achieve business objectives.

Requirements

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Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

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Professional Experience: At least three years of marketing experience managing multiple brands or locations, ideally within a franchise or multi-unit business environment.

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Marketing Expertise: Strong understanding of retail marketing, B2B marketing strategies, brand management, and integrated multichannel campaigns.

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Digital Marketing Skills: Practical experience managing organic and paid media campaigns, creating SEO-optimized content, and developing engaging social media strategies across platforms such as Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, and X.

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Analytics and Reporting: Familiarity with Google Analytics and other web, social media, and digital analytics tools, with the ability to interpret campaign performance data and make informed recommendations.

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Budget and Project Management: Experience managing marketing budgets, coordinating multiple initiatives, meeting deadlines, and maintaining accurate project documentation.

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Content Development: Strong content creation and communication skills, including experience developing marketing materials, newsletters, promotional content, and brand communications.

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Design Tools: Proficiency in Microsoft Office and social and digital media platforms is required. Experience with Adobe Creative Cloud, including InDesign, Illustrator, Photoshop, and Acrobat, as well as other content development tools, is preferred.

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Communication and Collaboration: Excellent written, verbal, and interpersonal communication skills, with the ability to build productive relationships with franchisees, partners, and cross-functional teams.

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Analytical and Organizational Abilities: Strong attention to detail, problem-solving skills, and the ability to balance creative thinking with data-driven decision-making.

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Travel Availability: Willingness and ability to travel as required to support regional marketing activities, franchise events, and business initiatives.

Benefits

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Competitive salary: Annual compensation ranging from $65,000 to $76,000 USD , depending on qualifications and experience.

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Remote work: Work remotely from within the United States.

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Career development: Opportunities to expand marketing expertise while supporting multiple brands and franchise businesses.

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Collaborative environment: Work closely with regional and national teams, franchise partners, and marketing professionals.

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Professional impact: Contribute to brand growth, customer engagement, and community initiatives across a broad franchise network.

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Inclusive workplace: Join an organization committed to diversity, equity, inclusion, accessibility, and equal employment opportunities.

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Accessibility support: Reasonable accommodations are available throughout the recruitment process and employment lifecycle, in accordance with applicable laws.

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Travel opportunities: Participate in regional events, franchise openings, and community marketing initiatives.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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