SEO Analyst

Accountabilities • Run technical SEO audits, crawls, indexation checks, and log analysis using tools such as Google Search Console, Screaming Frog, Ahrefs, and Semrush.

• Identify and prioritize technical issues involving rendering, crawl budget, canonicalization, structured data, and other search-engine accessibility factors, then work with Engineering to resolve them.

• Develop and optimize programmatic SEO strategies for scalable pages organized around roles, cities, companies, and other relevant search dimensions.

• Determine which pages should be created, retained, consolidated, or removed, while monitoring indexing, rankings, conversions, and overall page quality.

• Develop content strategies based on search intent and improve on-page SEO, internal linking, content freshness, E-E-A-T, and YMYL considerations.

• Monitor organic visibility across traditional search engines and AI-powered search experiences, identifying opportunities to increase visibility in generated answers.

• Track Google core and spam updates and diagnose their effects on organic performance.

• Translate SEO requirements into clear product requirements documents and technical tickets with measurable acceptance criteria.

• Partner with Product and Engineering teams to prioritize and deliver SEO improvements, including quality assurance before and after releases.

• Collaborate across Product, Engineering, Design, PLG, and Sales Operations to identify growth opportunities and present solutions with clear effort, impact, and risk trade-offs.

• Establish baselines, run SEO experiments, measure outcomes, document learnings, and continuously improve the organic growth roadmap.

Requirements

• 2–3 years of relevant SEO experience, ideally supporting high-scale websites in B2B, SaaS, marketplaces, or similarly complex digital environments.

• Strong practical knowledge of technical SEO, content and on-page SEO, and programmatic SEO.

• Hands-on experience with Google Search Console, Screaming Frog, Ahrefs, and Semrush.

• Understanding of Google core and spam updates, including the ability to diagnose performance changes following major updates.

• Knowledge of E-E-A-T and YMYL principles and their application to content strategies.

• Strong analytical skills and experience measuring SEO performance through search, traffic, conversion, and business-impact metrics.

• Experience writing PRDs, technical requirements, or actionable tickets that enable Engineering teams to implement SEO improvements.

• Familiarity with AI, LLMs, scripting, or automation for SEO research, analysis, implementation, or quality assurance.

• Ability to present concrete SEO case studies and clearly explain the problem, actions taken, rationale, and measurable results.

• Strong problem-solving skills with a data-first approach: using search data, crawls, logs, analytics, and other evidence before recommending changes.

• Ability to work independently, prioritize high-impact opportunities, and operate effectively across multiple teams.

• Strong written and verbal communication skills, with the ability to explain technical SEO concepts and business implications clearly.

• A structured experimentation mindset, including establishing baselines, measuring results, and documenting successes and failures.

Benefits

• Fully remote working arrangement from India.

• High level of ownership over the SEO roadmap and organic growth strategy.

• Opportunity to work across technical SEO, programmatic SEO, content, product, engineering, and AI-powered search.

• Direct exposure to measurable business outcomes, including organic sign-ups, applications, and revenue.

• Opportunity to work with modern SEO, analytics, automation, and AI/LLM tooling.

• Cross-functional collaboration with Product, Engineering, Design, PLG, and Sales Operations.

• Scope to take ownership of larger strategic areas and expand responsibilities over time.

• The source description indicates a growing, collaborative environment, although specific compensation, healthcare, leave, and other formal benefits are not provided.

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