Senior Manager, Engineering - Martech

Accountabilities • Define the target Martech architecture and lead the consolidation roadmap, determining which platforms to retain, replace, or retire and establishing a clear implementation sequence.

• Serve as the primary point of contact between Marketing and Engineering, translating marketing priorities into actionable technical requirements and explaining engineering decisions and trade-offs in business terms.

• Administer the Martech ecosystem, including Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo, and the consent management platform.

• Manage platform administration activities, including user access and roles, workspace and project configuration, API keys, integrations, single sign-on (SSO), configuration changes, and audit trails.

• Own Segment as the central customer event platform, maintaining tracking plans, event schemas, data quality, and reliable routing to downstream tools and Databricks.

• Lead Customer.io and Marketo strategy, consolidating overlapping customer journeys, audiences, and integrations while migrating away from duplicate tools where appropriate.

• Rationalize analytics and experimentation platforms, defining clear responsibilities for PostHog, Amplitude, and Optimizely and aligning event definitions and customer identity across systems.

• Oversee cookie and consent management end to end, including consent banners, tag governance, consent and Do Not Contact (DNC) events, and compliance with CCPA/CPRA, TCPA, and applicable state privacy laws.

• Establish consistent customer identity across Martech platforms so that customer records are accurately unified rather than fragmented across multiple systems.

• Collaborate with engineering managers and their teams to plan, prioritize, and deliver Martech initiatives, maintaining high technical standards through design and code reviews.

• Monitor and optimize Martech vendor expenditure, managing licenses, vendor relationships, and contract renewals.

• Implement monitoring and alerting to identify operational issues such as dropped events, broken data synchronization, and consent mismatches before they affect business operations.

Requirements:

• 8+ years of experience in software engineering or Martech engineering, with a proven ability to lead complex technical initiatives across teams without direct reporting authority.

• Experience working closely with marketing teams and the ability to communicate effectively across both marketing and engineering disciplines.

• Hands-on administration experience with Martech platforms, including user and role management, SSO, integrations, and access controls.

• Practical experience with a customer data platform such as Segment, including tracking plans, identity resolution, event management, and downstream destinations.

• Experience operating marketing automation and messaging platforms such as Customer.io, Marketo, Braze, or Iterable.

• Familiarity with product analytics and experimentation platforms, including PostHog, Amplitude, and Optimizely.

• Working knowledge of cookie and consent management solutions such as OneTrust, Ketch, or Osano, as well as privacy regulations including CCPA/CPRA, TCPA, and GDPR.

• Demonstrated success consolidating or migrating technology platforms while minimizing disruption to business operations.

• Strong system design capabilities, particularly across APIs, event-driven integrations, and cloud platforms; AWS experience is preferred.

• Excellent written communication skills and the ability to collaborate with engineers, marketers, product managers, and legal professionals.

• Nice to have: Experience in healthcare, senior care, or another regulated consumer-facing industry.

• Nice to have: Experience integrating Martech data into data warehouses or lakehouses such as Databricks or Snowflake.

• Nice to have: Familiarity with server-side tagging and first-party data collection.

Benefits:

• Annual base compensation range of $173,000–$205,000 USD.

• Additional bonus opportunity.

• Full-time, fully remote position within the United States.

• Opportunity to influence and modernize a broad Martech ecosystem through cross-functional technical leadership.

• Work on meaningful technology initiatives involving customer data, marketing engagement, analytics, experimentation, and privacy governance.

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