Manager Marketing Ops, Analytics & ABM

Accountabilities: • Own and continuously optimize the marketing technology stack, including HubSpot, Salesforce, ZoomInfo, Qualified, and other MarTech and SalesTech solutions.

• Administer HubSpot and support Salesforce administration, ensuring reliable bidirectional synchronization, accurate field mapping, system performance, and data consistency.

• Evaluate existing tools, manage software renewals, assess new technology solutions, and oversee implementation and integration projects.

• Design and refine lead scoring models, lifecycle stages (MQL, SAL, SQL), and conversion processes to support seamless handoffs between Marketing and Sales.

• Manage complex lead assignment and routing rules, including round-robin, territory-based, and account-matched distribution, to improve response times and conversion opportunities.

• Diagnose and resolve technical issues involving backend automation, API integrations, synchronization errors, and workflow triggers.

• Collaborate with Sales leadership and BDR managers to improve lead handoffs, strengthen service-level agreement (SLA) compliance, and enhance pipeline visibility.

• Develop and maintain standard operating procedures, process documentation, data governance policies, and tool usage guidelines across revenue teams.

• Build and maintain dashboards and reporting frameworks in HubSpot, Salesforce, and business intelligence tools to measure campaign ROI, pipeline velocity, MQL-to-opportunity conversion, and multi-touch attribution.

• Oversee data enrichment, deduplication, list hygiene, and database quality while ensuring compliance with applicable regulations, including GDPR, CCPA, and CAN-SPAM.

• Within the first 30 days, audit the HubSpot–Salesforce integration, review lead lifecycle workflows, and document the current technology stack.

• Within 60 days, address outstanding synchronization issues, optimize routing rules, and establish consistent data hygiene practices.

• Within 90 days, deliver standardized revenue reporting dashboards and present recommendations to improve technology stack efficiency and marketing performance.

Requirements:

• 4–7+ years of hands-on experience in Marketing Operations, ideally within B2B SaaS or the technology sector. Experience in Revenue Operations or Sales Operations is a strong advantage.

• Advanced administrative expertise in HubSpot, particularly Marketing Hub and marketing automation, alongside Salesforce Sales Cloud administration, including flows, process automation, custom objects, and lead routing.

• Strong technical understanding of bidirectional system synchronization, custom field mapping, webhooks, APIs, and data integration platforms.

• Demonstrated experience developing multi-touch attribution models, campaign performance reporting, and executive dashboards using HubSpot, Salesforce, or business intelligence tools such as Tableau, Looker, or Power BI.

• Excellent analytical and troubleshooting skills, with the ability to investigate complex backend workflows, identify root causes, and resolve technical issues independently.

• Strong understanding of lead lifecycle management, lead scoring, routing logic, CRM data governance, and Marketing–Sales alignment.

• Ability to translate business requirements into scalable technical solutions, establish clear processes, and communicate effectively with technical and non-technical stakeholders.

• Strong organizational skills, attention to detail, and a proactive approach to continuous improvement in a fast-paced environment.

• HubSpot Marketing Software or Operations Hub Administrator certification is preferred.

• Salesforce Certified Administrator certification is also preferred.

• Must be based in Canada and comfortable working remotely while collaborating with cross-functional teams.

Benefits:

• Remote work opportunity for candidates based in Canada.

• The opportunity to shape and optimize a core marketing technology ecosystem with a direct impact on pipeline performance and revenue operations.

• A cross-functional role offering close collaboration with Marketing, Sales leadership, and business development teams.

• The opportunity to work with modern marketing automation, CRM, integration, and analytics technologies.

• A strong focus on process improvement, data-driven decision-making, and operational excellence.

• Compensation, healthcare coverage, paid time off, and additional benefits: Specific details were not provided in the original job description and should be confirmed during the recruitment process.

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