Senior Demand Generation Manager

Accountabilities • Demand Generation Strategy: Develop and execute comprehensive demand generation plans aligned with business unit objectives, collaborating with Sales and Product Management to establish priorities, target audiences, and measurable outcomes.

• Creative Campaign Development: Create distinctive campaign concepts, compelling messaging, and engaging content that differentiates the organization in the enterprise technology market. Use AI-generated content as a foundation for human-led refinement, ensuring strong editorial quality, visual consistency, and relevance to buyers.

• Mid-Funnel and Bottom-Funnel Optimization: Design programs that move prospects toward purchase decisions through assessments, ROI tools, customer case studies, product demonstrations, executive briefings, and other high-value resources. Manage lead nurturing, account-level scoring, and marketing-qualified-lead-to-opportunity conversion.

• AI-Powered Marketing Operations: Integrate AI and automation into research, audience segmentation, personalization, campaign development, and reporting. Continuously test emerging tools to improve efficiency while reinvesting saved time in strategy, creativity, and performance optimization.

• Multichannel Campaign Management: Plan and coordinate campaigns across paid search, LinkedIn advertising, programmatic advertising, retargeting, connected TV, organic channels, SEO, answer engine optimization (AEO), third-party media, industry publications, analyst platforms, review sites, marketplaces, events, podcasts, webinars, and direct mail.

• Product and Partner Collaboration: Translate product roadmaps, positioning, customer success stories, and market insights into relevant offers and campaigns. Develop joint demand generation initiatives with technology providers and channel partners.

• Audience and Revenue Growth: Build programs that attract new customers, expand relationships with existing accounts, and strengthen partner-driven opportunities across multiple business segments.

• Marketing Technology and Execution: Build and manage end-to-end campaigns in HubSpot, maintain accurate tracking and reporting, and establish clear lead definitions and handoff processes in partnership with Sales teams.

• Performance Measurement: Monitor pipeline contribution, campaign ROI, conversion rates, and funnel performance. Present actionable insights to leadership and make informed decisions about budget allocation, campaign optimization, and investment priorities.

• Continuous Improvement: Establish clear milestones for campaign performance, experiment with new channels and approaches, and continuously improve demand generation processes, creative standards, and marketing effectiveness.

Requirements

• Professional Experience: At least 5 years of experience in B2B demand generation, with a demonstrated ability to move buyers through the consideration and evaluation stages and generate qualified sales pipeline.

• Creative and Editorial Skills: A strong creative mindset, excellent storytelling abilities, a refined visual sensibility, and a portfolio demonstrating distinctive campaign concepts, compelling messaging, and effective content.

• AI and Automation Expertise: A practical, AI-first approach to marketing, with examples of using AI tools to increase productivity, scale campaign execution, and improve output quality through thoughtful human judgment and refinement.

• Multichannel Marketing Knowledge: Hands-on experience with paid and organic marketing, SEO, AEO, third-party acquisition channels, and integrated campaign strategies. An understanding of how AI-powered search is changing audience discovery and content visibility is highly valued.

• Industry Experience: Background in marketing managed services, cloud solutions, IT infrastructure, or comparable B2B technology offerings involving complex products and long, multi-stakeholder sales cycles.

• Marketing Technology Proficiency: Strong working knowledge of HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager, alongside the ability to interpret funnel analytics and translate performance data into actionable decisions.

• Cross-Functional Collaboration: Proven experience partnering with Product Management, Sales, and external channel partners to align messaging, campaign execution, lead qualification, and revenue objectives.

• Analytical and Strategic Thinking: Ability to connect campaign performance with business outcomes, identify conversion bottlenecks, assess ROI, and prioritize initiatives based on measurable impact.

• Ownership and Adaptability: A proactive, resourceful, and results-oriented approach, with the ability to manage multiple initiatives in a fast-paced environment, experiment confidently, and adapt quickly to changing market conditions.

• Communication Skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, persuasive messages for different audiences.

Benefits

• Remote Work: Fully remote position based in Canada, offering flexibility in where you work.

• High-Impact Ownership: Opportunity to shape demand generation strategy and directly influence pipeline development, conversion performance, and business growth.

• Creative Freedom: Scope to develop distinctive campaigns, experiment with new channels, and bring innovative marketing ideas to life.

• AI-First Environment: Opportunity to leverage modern AI tools and automation to transform marketing workflows and improve campaign effectiveness.

• Cross-Functional Collaboration: Work closely with Product Management, Sales, and strategic technology partners on initiatives with measurable commercial impact.

• Professional Growth: Exposure to emerging marketing technologies, evolving search strategies, and opportunities to develop new skills in a rapidly changing industry.

• Strategic Visibility: Direct contribution to business unit objectives, with the opportunity to share insights and recommendations with leadership.

• Employment Type: Permanent position.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?

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