Senior Director, Global Marketing, Downstream

Accountabilities: • Develop and execute global go-to-market strategies and marketing programs aligned with commercial plans, business objectives, and market-share growth.

• Lead commercialization strategies for new and existing products, ensuring differentiated value propositions and messaging support broader brand objectives.

• Develop downstream marketing initiatives for targeted customer audiences, including branded digital, social, print, and other integrated campaigns.

• Establish streamlined processes for supporting distributors and subsidiaries with compliant, consistent, and brand-aligned product positioning and messaging across global markets.

• Manage the downstream marketing budget, monitor return on investment, evaluate KPIs, and optimize spending across digital and traditional channels.

• Partner with upstream marketing and cross-functional teams to develop and launch new products, offerings, and marketing programs.

• Collaborate with internal teams and external partners to develop customer training programs, medical education initiatives, and supporting content and resources.

• Create sales enablement programs and tools that support customer acquisition, engagement, conversion, and retention.

• Lead the product’s digital presence and identify new channels, tactics, and strategies to strengthen brand awareness and demand generation.

• Monitor brand performance, conduct market research and analysis, and translate insights into actionable marketing strategies.

• Serve as a product champion, building internal and external enthusiasm and strengthening engagement across the aesthetics community.

• Develop customer relationships and incorporate field intelligence and market insights into messaging, segmentation, and strategic operating plans.

• Provide marketing thought leadership and remain current on medical aesthetics trends through field engagement, market research, advisory boards, industry congresses, and professional associations.

• Lead, mentor, and develop a team of approximately 3–5 marketing professionals while managing external resources and partners.

Requirements:

• 5–7 years of marketing experience with a demonstrated track record of growth and success in the medical aesthetic device industry.

• Bachelor’s degree in Business, Marketing, or a related discipline; MBA preferred.

• Strong experience in brand marketing and product marketing, with the ability to translate strategy into effective commercialization programs.

• Experience developing and executing omnichannel marketing strategies, including strong digital marketing knowledge.

• Demonstrated experience managing teams, agencies, vendors, and other external resources.

• Experience across both B2B and B2C marketing environments.

• Ability to move comfortably between strategic planning and hands-on execution in a fast-paced environment.

• Strong analytical and data-driven mindset, with the ability to translate metrics, market intelligence, and customer insights into actionable decisions.

• Ability to navigate ambiguity, prioritize competing demands, and consistently deliver against tight deadlines.

• Strong interpersonal, communication, and presentation skills, with the ability to collaborate effectively across functions and organizational levels.

• Ability to communicate complex concepts clearly with both technical and non-technical audiences.

• Creative, proactive, collaborative, and hands-on approach with a positive attitude and strong team orientation.

• Independent learner with flexibility and adaptability in a changing market environment.

• Willingness and ability to travel approximately 25% of the time.

Benefits:

• Base salary range of $150,000–$180,000.

• Comprehensive benefits package beginning on Day 1.

• Medical, dental, and vision coverage.

• Life insurance.

• RRSP matching contributions.

• Leadership opportunity within a global medical aesthetics environment.

• Opportunity to shape global downstream marketing strategy and commercialization initiatives.

• Collaborative culture focused on creativity, innovation, continuous improvement, and professional growth.

• Opportunity to work with cross-functional teams, customers, distributors, and industry professionals across international markets.

• Commitment to diversity, inclusion, and an accessible recruitment process.

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