CASETiFY
Assistant Integrated Marketing Manager
- Location
- Shanghai, CN
- Level
- Manager
- Posted
- 23 October 2026 (23 days ago)
Checked 23 days agoApplications go to the employer, never to RoleSprint
About this role
Job description：
• Drive the development and execution of integrated marketing plans for brand & product campaigns, ensuring alignment with overall business objectives.
• Lead end-to-end integrated marketing and new product launch campaigns, spanning from strategy development and cross-functional alignment to execution and performance review.
• Act as a key liaison with the global team to lead campaign localization, adoption, and seamless execution in the CN market.
• Manage CN consumer insights work and surveys, translating data into actionable brand strategies and overseeing end-to-end marketing campaign execution.
• Maintain the marketing roadmap and calendar to strategically orchestrate the CN brand and consumer journey.
• Partner with cross-functional teams, including Retail, Marketplace, E-com, and Partnerships, to ensure consistent, brand right communication across all channels that resonates with CN consumers and drives business success.
• Formulate comprehensive creative briefs and manage the production of locally relevant assets, providing clear guidance to creative PMs and external creative agencies.
• Plan and execute retail / PR events for store opening moments and promotions, driving in-store brand communication and campaign integration.
• Oversee corporate and brand campaign PR initiatives, collaborating with PR agencies and global marketing team to maximize brand voice and media impact.
Qualifications
• 5 years+ experience in brand marketing.
• Strong project management analytical and problem-solving skills.
• Excellent communication and teamwork abilities, with experience working across global teams.
• Experience in fashion, lifestyle, or luxury brands is preferred.
Work location
- Shanghai, CN
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About this listing
Advertised by CASETiFY and published on Greenhouse, the applicant tracking system they use.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 23 October 2026, last checked 23 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.