CASETiFY
Assistant Influencer Marketing Manager
- Location
- Shanghai, CN
- Level
- Manager
- Posted
- 23 October 2026 (23 days ago)
Checked 23 days agoApplications go to the employer, never to RoleSprint
About this role
Job description：
China KOL Strategy & Market Execution
• Lead China influencer marketing campaigns with a strong focus on local cultural trends, dynamic social media platforms (Xiaohongshu, Douyin, etc.).
• Identify, build, and maintain strong relationships with top-tier KOLs, trendsetters, and KOL agencies to ensure the brand stays culturally resonant and highly visible among the target audience.
• Analyze campaign data and provide actionable insights to optimize KOL partnerships, seeding conversion, and content performance.
Influencer seeding program
• Develop and scale a robust seeding program to generate continuous organic buzz.
• Manage the end-to-end seeding logistics, from influencer identification and personalized outreach to product delivery and content tracking, ensuring a high ROI on product investments.
• Cultivate long-term, organic relationships with creators to convert them into genuine brand advocates.
Leadership and team management
• Lead and empower a team to provide guidance, mentorship, and foster a collaborative, agile, and high-performing environment.
• Act as the core lead for China influencer initiatives, working closely with the cross-functional and the global team to ensure local strategies align with the brand’s vision while being perfectly tailored for the Chinese market.
Qualifications
• Bachelor's Degree in Marketing, Communications, or related field
• At least 3 years of experience in influencer marketing (experience with fashion/ trendy/ beauty FMCG is a huge plus).
• Deep understanding of the Chinese social media ecosystem (Xiaohongshu, Douyin, Weibo, Bilibili) and agency/MCN operation models.
• Proven ability to manage and negotiate high-value KOL/agency deals and contracts.
• Strong data analytical skills, with the ability to integrate KOL organic performance data with paid media amplification results to evaluate true campaign ROI and drive holistic marketing insights.
• Experience leading teams and managing multiple campaigns simultaneously.
• Excellent project management and organizational skills.
• Passion for influencer culture and staying ahead of fast-paced industry trends.
Work location
- Shanghai, CN
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About this listing
Advertised by CASETiFY and published on Greenhouse, the applicant tracking system they use.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 23 October 2026, last checked 23 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.