Plotline
Head of Marketing- US
- Location
- San Francisco, CA, US
- Arrangement
- Hybrid
- Employment type
- Full-time
- Level
- Director
- Posted
- 21 October 2026 (11 days ago)
Checked 10 days agoApplications go to the employer, never to RoleSprint
About this role
THE ROLE
We're looking for a Head of Marketing to build and own our pipeline engine. This is a hands-on, player-coach role for someone who has personally run outbound at scale and knows how to turn it into a repeatable, measurable growth channel. You'll set the marketing strategy, build the team, and work shoulder to shoulder with Sales to generate a qualified pipeline based on our ICP.
WHAT YOU'LL DO
- Run the outbound program end to end: ICP and account selection, list building, messaging, sequencing, and execution across email, LinkedIn, phone, and direct mail
- Create a comprehensive list of target accounts, lead-handoff criteria, and pipeline targets with Sales leadership; review conversion data with Sales [weekly]
- Write and standardise positioning and outbound messaging, and produce supporting assets: case studies, one-pagers, landing pages, sales enablement
- Test segments, subject lines, offers, and channels, and document results
- Own the marketing budget and report pipeline, CAC, and ROI to leadership and the board [monthly]
- Run channels beyond outbound, for example hosted events for target accounts, active presence in industry forums and communities, podcasts and partner co-marketing; track each on pipeline created and cost per opportunity
WHAT WE'RE LOOKING FOR
Required
- 8+ years in B2B SaaS marketing or growth, including 3+ years leading a marketing or demand generation function at an early- or growth-stage company
- Experience building and running an outbound program that sourced pipeline and revenue, and can share the results (meetings, pipeline $, conversion rates)
- Hands-on with sequencing, data, and CRM tools (e.g. Outreach, Salesloft, Apollo, Clay, ZoomInfo, Sales Navigator, HubSpot, Salesforce or related tools)
- Has written and A/B tested outbound copy
- Has owned a pipeline or revenue target jointly with Sales
- Reports on funnel metrics, conversion rates, attribution, and forecasts
- Own the marketing budget and report on pipeline, CAC, and ROI to the leadership team and board
Nice to have
- Paid acquisition experience (search, paid social, retargeting, ABM advertising)
- Experience running events, communities, or partnerships that sourced pipeline
- Experience launching marketing in a new market, segment, or region
- Experience with product-led or sales-assisted motions
OUTCOMES
By 90 days
- $1.5M in qualified pipeline
By 12 months
- $10M in qualified pipeline
- At least 2–3 additional channels (e.g. events, communities, partnerships, podcasts) contributing measurable inbound pipeline
Work location
- San Francisco, CA, US
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About this listing
Published on Ashby under the board identifier Plotlineso, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 21 October 2026, last checked 10 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.