Field Marketing Manager

ABOUT SEMGREP

Semgrep, the leader in code security for builders, empowers invention without friction. Teams catch, flag, and fix real issues before they ship, powered by security that learns as they build. Semgrep secures code as it’s written and provides guardrails that pave the road for developers to move fast and stay secure. Built for builders and trusted by security, Semgrep lives where developers work, delivering fixes without breaking flow, and giving security teams visibility, control, and confidence. Semgrep gets smarter as you build, with AI that learns your context to cut false positives and prioritize reachable vulnerabilities, validated by 95% of security reviewers across 6M+ findings. Semgrep makes zero false positives a reality with AppSec teams triaging 80% fewer false positives across Code and Supply Chain, dramatically shrinking the backlog.

Founded in San Francisco and backed by Menlo Ventures, Felicis Ventures, Lightspeed Venture Partners, Redpoint Ventures, and Sequoia Capital, Semgrep is recognized by Gartner in Application Security Testing and is trusted by leading organizations, including Vanta, Lyft, and Dropbox. Learn more at semgrep.dev http://semgrep.dev.

ABOUT THE ROLE

We’re looking for a builder. Someone who can set strategy, execute with precision, and raise the bar for how field marketing shows up as a revenue engine. You’ll sit at the intersection of Marketing and Sales, building programs that accelerate deals, expand key accounts, and create meaningful in-person and digital experiences that move the pipeline forward.

In this role, you’ll partner closely with Sales leadership, Revenue Operations, Product Marketing, Brand Activations, and Regional Marketing teams to design GTM programs that scale globally while staying locally relevant.

The travel expectation for this role is 20-25%.

WHAT YOU’LL DO

Campaign Strategy & Execution

- Plan, execute, and manage regional and global ABM programs, including 1:1, 1:few, and 1:many campaigns, events, roadshows, webinars, and executive experiences.

- Design personalized, multichannel campaigns (digital, direct mail, in-person) to drive enterprise pipeline, deal velocity, and account expansion.

- Tailor campaigns and messaging to verticals, target accounts, and buying committee behaviors, aligning with local market needs.

- Collaborate cross-functionally with Sales, RevOps, Product Marketing, and Field teams to ensure seamless execution and maximum impact.

Event & Customer Engagement

- Own strategy, logistics, and execution for field events, including conferences, seminars, partner gatherings, and executive dinners.

- Build relationships with customers, target accounts, partners, and industry influencers to enhance engagement and ROI.

- Localize content, promotions, and outreach to maximize engagement with target accounts.

Performance Measurement & Optimization

- Define ABM KPIs and track program success, including ROI, pipeline influence, and account engagement.

- Partner with RevOps to improve reporting, attribution, and visibility into pipeline performance.

- Use data insights to optimize program mix, channel strategy, and investment priorities.

Playbook Development & Scaling

- Develop and scale ABM playbooks across regions and teams, systematizing successful programs for repeatable execution.

- Partner with enterprise sales and marketing leaders on joint account planning, aligning on target stakeholders, engagement goals, and campaign timing.

YOU ARE IDEAL FOR THIS ROLE IF YOU HAVE

- A bachelor’s degree in Marketing, Business, or a related field.

- 5+ years of B2B marketing experience, with at least 3 years focused on ABM and driving measurable pipeline impact at enterprise accounts.

- Hands-on experience partnering with enterprise sales teams on joint account planning, stakeholder mapping, and coordinated campaign execution.

- Strong experience in field marketing, events, and cross-functional collaboration with Sales, Product, Marketing, and Executive teams.

- Proficiency with ABM platforms (Clay, Qualified, Sendoso), marketing automation tools (Marketo, HubSpot), and CRM systems (Salesforce) for tracking, attribution, and reporting.

- Data-driven with strong analytical skills and ability to translate metrics into actionable insights; comfortable presenting results and strategy to GTM leadership and senior stakeholders.

- Excellent project management, organizational, communication, and relationship-building skills, with experience negotiating with vendors and partners.

- Creative and adaptable, with the ability to translate brand vision into engaging events, campaigns, and experiences.

- Results-oriented self-starter who thrives in a fast-paced, collaborative environment.

COMPENSATION

Salary Range: $114,000-$145,000

Our compensation package includes equity and benefits in addition to salary.

Please note that the range listed is for someone based in the San Francisco Bay Area.

WHAT WE OFFER (FTE ONLY)

Our goal is to competitively and fairly compensate every Semgrep employee with a system that equally rewards those who are vocal and those who are less comfortable making demands during the final steps of the hiring process. To that end, we generate internal compensation bands that are used when discussing and negotiating salaries. We update these based on market data to make sure they’re above the average for comparable roles.

We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire. Benefits offerings vary by location to reflect local requirements and norms. For more detailed, location-specific information, please visit Semgrep Benefits https://www.notion.so/semgrep/Semgrep-Benefits-1593009241a88029bd7edf1fed1dfde2.

WHO WE ARE

We bring together people from a wide range of backgrounds and disciplines—from physics and philosophy to formal methods research and full-fledged corporations. We’re new parents and new grads, dog lovers and dogfooders. We get together often to bike, bake, and meet up in parks. In our interactions, we believe respect and honesty go hand in hand, and prioritize both.

Semgrep is an equal-opportunity employer seeking a diverse range of backgrounds. We value who you are — including your cultural heritage, your socioeconomic status, your age, your race, your gender, your sexual orientation, your disabilities. We value what’s vitally important to you — your family, your religion, your politics. We value what you love in this world — your music, your weekend pursuits. We believe in welcoming varied professional backgrounds, educations, and interests. If you’re exceptional in your role, believe in Semgrep’s mission, and treat Semgrep’s values as your own, you belong here.

Please Note: For US-based roles open to remote work, we are currently able to hire employees in the following states only: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nebraska, New Jersey, New York, North Carolina, Oregon, Tennessee, Texas, Virginia, Washington, and Wisconsin.