Novig
Affiliate GTM Lead
- Location
- New York, US
- Arrangement
- Hybrid
- Employment type
- Full-time
- Level
- Lead
- Posted
- 25 September 2026 (6 days ago)
Checked 6 days agoApplications go to the employer, never to RoleSprint
About this role
AFFILIATE GTM LEAD
$130k – $160k • meaningful equity
ABOUT NOVIG
Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.
With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection.
We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.
ABOUT THE ROLE
Novig is building the leading sports prediction market in America — and we're doing it by showing up in front of high-intent sports traders through affiliate partners.
We're looking for an Affiliate GTM Lead to own Novig's affiliate program end to end. You'll recruit, onboard, manage, and optimize a growing portfolio of partners, from influential individuals and creators to communities, media publishers, and product integrations, all driving new users to Novig. This role spans growth, content, partnerships, and product — turning partnerships into real growth.
This is a performance role at heart. You'll run the affiliate channel like a portfolio: finding the partners worth investing in, giving them what they need to win, and using data to scale what works and cut what doesn't.
This isn't a strategy-only role. It's for someone who can take a partner from first outreach to signed deal to live, tracking, and performing in hours or days, not weeks, and then keep making them better.
WHO YOU ARE AND WHAT YOU WILL DO
- Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback
- Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations
- Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners
- Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables, and terms that align partner incentives with Novig's growth goals
- Onboard partners quickly and cleanly with tracking, creative assets, messaging guidelines, and everything they need to go live
- Build the systems that let the program scale, including playbooks, partner CRM, reporting dashboards, and onboarding processes
- Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps
- Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity
WHY WORK HERE, IN THE WORDS OF THE PEOPLE WHO DO
“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”
“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”
“I'm having the most fun I've had in my entire career.”
If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.
NOT FOR EVERYONE
- Our work is tied to live sports - that means potential nights, weekends, and pressure included.
- If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.
COMPENSATION & BENEFITS
- $130k – $160k base, benchmarked at top-tier tech companies
- Meaningful equity for every employee, regardless of role
- 100% health premiums covered
- 99% dental & vision covered
- 401(k) with 4% company match
- HSA + $1,080 annual company contribution
- $50/monthly company contribution to employee transit
- $27/day lunch stipend when working from our NYC office
- $35/day dinner stipend when working from the NYC office after 6:30pm
HOMEBASE
Union Square, NYC
Work location
- US
Ready to make a decision?
This role is either worth your time or it isn’t.
Analyze the posting against your experience, see the gaps clearly, and build the right materials only if the opportunity makes sense.
Nothing is submitted automatically. You choose what happens next.
About this listing
Published on Ashby under the board identifier Novig, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 25 September 2026, last checked 6 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.