Mintlify
Generalist Marketer
- Location
- San Francisco, CA, US
- Arrangement
- On-site
- Employment type
- Full-time
- Posted
- 8 July 2026 (about 2 months ago)
Checked 16 days agoApplications go to the employer, never to RoleSprint
About this role
WHY MINTLIFY?
We're on a mission to empower builders.
- Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.
- Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.
- Culture of slope over y-intercept https://mattrickard.com/hire-slope-not-intercept: We value learning velocity, grit, and unapologetically unique personalities.
We grew in value faster than headcount and we’re looking to align the two quickly.
We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.
WHAT YOU'LL WORK ON HERE
- Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content
- Creating content for all Mintlify social media platforms (X, LinkedIn, others)
- Assisting with field marketing and product marketing initiatives as necessary
- Writing for developers - with a strong understanding of how developers discover and evaluate tools
- Coming up with creative ways to reach and market to our customers
- Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them
WHAT YOU BRING TO THE TABLE
- 2-5 years of experience at an early-stage startup, ideally within the marketing department
- Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction
- Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)
- Experience working in the dev tools or technical B2B audience space
- Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing
WHY YOU SHOULD JOIN OUR MARKETING TEAM
If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.
We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.
COMPANY BENEFITS:
- Competitive compensation and equity
- 20 days paid time off every year
- 401k
- $420/month wellness stipend
- 100% coverage for Health, dental, vision
- Free Ubers to and from work
- Free lunch and dinners
- Annual team offsite (previously went to Alaska, Hawaii)
Work location
- San Francisco, CA, US
Ready to make a decision?
This role is either worth your time or it isn’t.
Analyze the posting against your experience, see the gaps clearly, and build the right materials only if the opportunity makes sense.
Nothing is submitted automatically. You choose what happens next.
About this listing
Published on Ashby under the board identifier Mintlify, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 8 July 2026, last checked 16 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.