Product Marketing Lead

ABOUT MINDLY

Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article https://en.ain.ua/2024/01/16/mindly-raises-a-2m-seed-round-while-growing-rapidly/.

WHY IS THIS INTERESTING?

- Join a fast-growing, #1 product in its niche

- Influence strategic product decisions — we actively listen to our team, so your input will directly impact functionality, user experience, and the product’s future

- High level of autonomy - we put a lot of trust in our team

YOUR RESPONSIBILITIES:

- Own the growth funnel strategy end-to-end — from acquisition channel mix through landing pages/funnels to app onboarding — setting the roadmap and prioritization, not just executing it.

- Define and drive the experimentation roadmap (A/B tests, messaging, UX, funnel iterations), setting testing priorities and standards for the wider team rather than running tests in isolation.

- Stay hands-on — personally build and ship landing pages, funnels, and experiments alongside the team, rather than only directing work from a distance.

- Lead market research and GTM strategy for new and existing markets, making the call on where and how to scale.

- Mentor and potentially manage growth/marketing hires as the function scales; establish processes others can follow.

YOUR SKILLS:

- Proven experience leading or senior-level ownership of Growth, Product Marketing, or a similar growth function (B2C app experience strongly preferred).

- Extensive experience generating, prioritizing, and validating growth hypotheses through A/B testing, user research, interviews, and other experimentation methods.

- Advanced analytical skills with tools like Mixpanel, Tableau, or similar; comfortable owning dashboards and being the source of truth on funnel performance.

- Demonstrated ability to lead cross-functional collaboration across Product, UA, Marketing.

- Comfortable owning ambiguity — building processes, systems, and team structure from scratch in a fast-paced environment.

- Deep understanding of user behavior and customer psychology, translated into channel and funnel strategy decisions.

HOW WE GET THINGS DONE?

Remote-first, ideally, you should be in the CET or EET time zone.

HOW DO WE UNWIND?

We offer our team 20 working days of paid vacation. We’re also very flexible with days off :)

WHAT DO WE OFFER?

- A fast-growing product company where you are a key part of our success

- Competitive salary

- Therapy on Mindly

- A strong team of A-players

CANDIDATE JOURNEY:

- Intro chat with our Recruiter

- Interview with CMO

- Work Sample

- Final interview

- Offer 🎉

OUR VALUES:

- Honesty and transparency: always tell the truth, no matter what it is

- Empathy and understanding: treat others the way you want to be treated

If you want to be part of a team that’s building a meaningful product that changes the lives of a billion people, then you absolutely should join us