Performance Marketing Lead

ABOUT MINDLY

Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article https://en.ain.ua/2024/01/16/mindly-raises-a-2m-seed-round-while-growing-rapidly/.

We're looking for a Performance Marketing Lead to lead our paid acquisition.

You will join Mindly at a very exciting stage: the product is already proven, profitable, and growing fast, but there is a huge opportunity to build and scale.

You’ll own one of the company’s key growth engines and help take Mindly into new international markets. That means going beyond campaign optimization: researching markets, understanding local economics, developing go-to-market strategies, testing new channels, and building repeatable acquisition models.

WHY IS THIS INTERESTING?

- One of the biggest challenges ahead is expanding into new markets. You’ll work on market research, go-to-market strategy, unit economics, channel validation, and scaling what works

- Build the performance marketing function around you — define processes, shape the team, hire A-players, and create the way this function operates

- You’ll have a direct impact on where we invest, which markets we enter, and how fast we scale

- Performance marketing at Mindly is deeply connected to the product team, so you’ll have a real opportunity to influence the business beyond paid traffic

YOUR RESPONSIBILITIES:

Be the owner of performance marketing at Mindly. This is a role for someone who wants to build, grow and challenge themselves not wait for tasks to be assigned. You’ll decide what needs to happen next, set ambitious goals, and take full responsibility for achieving them.

- Own and scale paid acquisition strategy across Meta, Google and TikTok

- Drive international expansion — conduct deep market research, identify promising markets, develop go-to-market strategies, launch new markets, validate their economics, and scale

- Build your own high-performing team — hire and develop a strong team of A-players around the goals and challenges of the function

- Continuously test new hypotheses across markets, audiences, channels, creatives and funnels. Move fast, learn quickly, and double down on what works

- Work closely with Creative, Design and Analytics to develop hypotheses, launch experiments, analyze results, and turn insights into action

- Partner closely with Product Team—connect marketing insights with product strategy, customer experience and growth

- Work directly with the co-founders on strategic decisions around growth, market expansion, investment priorities and the overall performance marketing roadmap

YOUR SKILLS:

- 3+ years of hands-on performance marketing experience

- Proven track record scaling paid acquisition on Meta and Google Ads (TikTok is a plus)

- Strong understanding of key performance marketing metrics (CPM, CPC, CTR, ROAS, CAC, hook rate) and how they connect to product metrics

- Experience managing budgets and making prioritization calls across channels

- Analytical mindset — you're comfortable digging into data yourself, not just reading dashboards

- Confident using AI tools to speed up your own and your team's workflow

- Proactive and hands-on, ready to take ownership of the whole function

NICE TO HAVE:

- Experience launching and scaling new markets

- Experience building or managing a performance marketing team

HOW WE GET THINGS DONE?

Remote-first, but ideally, you should be in the CET or EET time zone.

HOW DO WE UNWIND?

We offer our team 20 days of paid vacation (we're flexible with days off :))

WHAT DO WE OFFER?

- A fast-growing product company where you are a key part of our success

- Competitive salary

- Therapy on Mindly

- A strong team of A-players

OUR VALUES:

- Honesty and transparency: always tell the truth, no matter what it is

- Empathy and understanding: treat others the way you want to be treated