Maincode
Digital Marketing Specialist
- Location
- Melbourne, Victoria, AU
- Arrangement
- On-site
- Employment type
- Full-time
- Posted
- 18 September 2026 (12 days ago)
Checked 12 days agoApplications go to the employer, never to RoleSprint
About this role
The Mission
We are building the future of Australian-made AI because we believe it is critical to this country. Our product is Matilda http://matilda.com, and while it is exceptional, our single biggest challenge right now is that not enough people know it exists.
We are looking for a Digital Marketing Specialist who can change that. Your mandate is to ensure people know about Matilda, understand what it can do, and see how it helps them get things done. We need a quiet professional who loves the craft, executes with exceptional taste, and is deeply motivated by the impact of their work. You will be the foundational force driving awareness and growth for Maincode and Matilda.
What You’ll Do
- You will handle the actual work from start to finish, which means writing crisp copy, designing clean assets, setting up campaigns, and tracking the data to ensure we are actually growing.
- You will manage our digital footprint across organic and paid channels, figuring out exactly how to get Matilda in front of the right audience.
- A big part of this role is taking advanced AI capabilities and translating them into simple, stylish, and highly practical use cases that resonate with everyday users.
- You will skip the slow planning cycles to test scrappy and contemporary ideas, launching quickly and adjusting based on what works.
Who You Are
- You understand the stakes of building local AI infrastructure and are driven by the challenge of making it a recognised name.
- You have a visceral reaction to bad design and clunky marketing jargon, and you naturally maintain a stylish and contemporary aesthetic across every touchpoint.
- You are a humble professional who leaves your ego at the door and lets the quality of your output speak for itself.
- You care about actual traction and obsess over how to convert raw awareness into active and engaged users.
The Maincoder Spirit
Maincoders are driven by a singular purpose that goes far beyond just another job. We believe this is our country's time to shine, requiring a level of selflessness, dedication, and restlessness from everyone involved. For us to succeed in making Australian-made AI world class, we need people who are tireless, passionate, and completely devoted to the cause. We will always choose someone with spirit, passion, and a true love for what we are building over someone who is highly credentialed but uninspired, because while we can teach skills, we can never teach heart.
Work location
- Melbourne, Victoria, AU
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About this listing
Published on Ashby under the board identifier Maincode, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 18 September 2026, last checked 12 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.