Regional Demand Generation Marketer

ABOUT US

At LangChain, our mission is to enable every company to own its intelligence. We believe agents will transform how companies operate, and we're building the foundation to make that future possible. Our open-source harnesses and LangSmith platform give developers and enterprises the infrastructure to run, improve, and govern agents at scale.

We've raised $460M to date, with our most recent funding round valuing the company at $3B, backed by leading investors including Sequoia, Benchmark, IVP, and CapitalG. As we continue to expand our platform and tackle some of the hardest challenges in agent engineering, every team member has the opportunity to make a meaningful impact and help shape both our technology and the future of the industry.

More than 7,000 organizations rely on LangSmith, from fast-growing startups to Fortune 500 enterprises, including NVIDIA, Bridgewater, LinkedIn, Workday, and Rippling. We're just getting started on making high-performing agents easier to build and manage at scale.

ABOUT THE ROLE:

We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns.

You'll be deciding what works in the region, run the experiments to prove it, and then scale what works into a repeatable regional playbook. You’ll be a builder with central support from our US demand gen, product marketing, and marketing ops teams.

WHAT YOU'LL OWN:

REGIONAL DEMAND STRATEGY AND PIPELINE:

- Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return

- Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market

- Decide how the regional demand budget gets allocated for localized programs.

FULL-FUNNEL PROGRAM EXECUTION:

You'll own the whole mix for the region and be hands-on in all of it:

- Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts

- Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps

- Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different

- Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.

CROSS-FUNCTIONAL PARTNERSHIP:

- Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays that drive pipeline.

- Partner closely with Field Marketing to build joint regional plans, align priorities, and create a coordinated interface into the sales team.

- Support new-hire ramp by identifying warm signals, share campaign hand-off details, marketing programs, and proven outreach plays reps can use in their first 90 days.

- Collaborate with RevOps on targeting, routing, campaign tracking, and reporting to improve regional execution and pipeline visibility.

WHAT WE'RE LOOKING FOR:

- 7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS

- Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't

- You've personally run paid, webinars, lifecycle, and ABM

- You write the copy, build the landing page, pull the report, and launch the campaign

- Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script

- Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number

- Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits

- Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev http://Reo.dev, and Clay

- Comfortable with ambiguity and true ownership

COMPENSATION:

£95,000-£125,000 base salary + equity

Location:

- UK, London or The Netherlands, Amsterdam

COMPENSATION PHILOSOPHY:

We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.

We are hiring for this role across a range of scope, and the compensation band reflects that. Your offer depends on what we learn about your impact, craft, leadership, and communication during the interview process. We will tell you early where you’re tracking and talk comp with you before offer stage. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

BENEFITS

Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.