Loora
Product Marketing Lead- B2B
- Location
- Tel Aviv, Tel Aviv District, IL
- Arrangement
- Hybrid
- Employment type
- Full-time
- Level
- Lead
- Posted
- 31 August 2026 (about a month ago)
Checked yesterdayApplications go to the employer, never to RoleSprint
About this role
Loora is on a mission to revolutionize education and break down language barriers with its
cutting-edge AI, building the first-ever personal AI English tutor. Loora offers its users an AI
tutor that is always available to talk about whatever they want, give immediate feedback on
English skills, and guide them on their journey to fluency.
As we scale Loora’s B2B business, we’re looking for a strategic and hands-on Product Marketing Lead to define how Loora enters, positions, and grows in the B2B market.
The Role
You will own positioning, ICP, messaging, competitive intelligence, sales enablement, pricing; packaging insights, and GTM strategy. You’ll work closely with the B2B GM, Product, Sales and Marketing to turn customer insights into a clear market strategy and a repeatable commercial motion.
This is a build-from-zero role: you’ll create the playbook rather than inherit one.
What You’ll Own
- Define Loora’s B2B positioning, messaging, category narrative, and differentiation.
- Build and refine the ICP, target segments, personas, and use cases.
- Conduct customer and market research and translate insights into GTM priorities.
- Build the first sales enablement foundation - pitch decks, one-pagers, battlecards, discovery frameworks, case studies, and ROI messaging.
- Lead competitive intelligence and pricing and packaging research.
- Turn pilot and customer results into compelling proof points and commercial insights.
- Lead GTM plans and launches for new B2B products and capabilities.
- Build the processes and foundation for the Product Marketing function, eventually growing the team.
What We׳re Looking For
- 6–8 years in Product Marketing, GTM, or a related role, with strong B2B SaaS/ AI experience.
- Proven experience in positioning, messaging, ICP, sales enablement, and GTM strategy.
- Strong understanding of B2B and enterprise buying processes.
- Experience launching products or entering new markets globally.
- Excellent storytelling, writing, and communication skills.
- Native-level English proficiency- exceptional spoken and written English is essential
- Strong commercial mindset and ability to connect customer insights to business impact.
- Strategic thinker who is also highly hands-on and comfortable building from scratch.
Work location
- Tel Aviv, Tel Aviv District, IL
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About this listing
Published on Ashby under the board identifier Loora, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 31 August 2026, last checked yesterday. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.