Paid Media Specialist

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Job Title: Paid Media Specialist

Location: Remote

Time Zone: US Time Zones (EST–PST)

Role Overview

We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

Key Responsibilities

- Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube

- Monitor daily campaign performance and implement optimizations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing

- Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS

- Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity

- Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data

- Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads

- Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure

- Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions

- Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media

Required Qualifications

- Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns

- Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS

- Strong experimental mindset with experience designing, running, and documenting structured ad tests

- Proficiency in Google Ads including Search, Display, and Performance Max

- Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms

- Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools

- Ability to identify and resolve discrepancies between platform data and back-end sales data

- Highly organized, self-directed, and comfortable operating in a lean, remote team environment

- Strong written and spoken English with a clear, professional communication style

- Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications

- Experience working in regulated or restricted advertising categories

- Familiarity with Merchant Center and Google Shopping

- Experience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratio

- Background in DTC or e-commerce performance marketing

Tools & Technology

- Meta Ads Manager

- Google Ads (Search, Display, Performance Max)

- Google Analytics 4 (GA4) & Google Tag Manager

- Triple Whale, Northbeam, or similar attribution platforms

- Google Merchant Center

- Google Workspace

- Slack, Zoom, and other remote collaboration tools

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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