Factory
Regional Director, Mid-Market, NYC
- Location
- San Francisco, CA, US
- Arrangement
- On-site
- Employment type
- Full-time
- Level
- Director
- Posted
- 25 August 2026 (about a month ago)
Checked 23 days agoApplications go to the employer, never to RoleSprint
About this role
ABOUT THE ROLE
You will lead one of the pioneer Mid-Market sales teams from the front. You own a team of Account Executives selling to engineering organizations under 3,000 employees, and you carry the number for the region. You will also anchor and help scale our San Francisco & New York City offices, hiring, ramping, and building the culture of the first and second GTM hubs.
You will lead a team of Mid-Market Account Executives who run technical, multi-stakeholder sales cycles into engineering organizations, selling Factory's Droids to CIOs, CTOs, engineering leaders, and procurement. This is a player-coach role for someone who has carried a bag, hit the number, and then built the team that does it repeatedly. You coach deals daily, run a tight forecast, and raise the bar on talent.
WHAT YOU WILL DO AND ACHIEVE
- Own Mid-Market team revenue. Hit and exceed quarterly new-logo and expansion targets with the majority of reps hitting quota.
- Lead a team of 6-8 Mid-Market AEs. Hire, onboard, ramp, coach, and performance-manage.
- Coach end-to-end Mid-Market cycles: pipeline generation, technical evaluations and POCs, multi-stakeholder navigation across CIOs, CTOs, engineering leaders, and procurement, commercial negotiation, and close.
- Run an accurate weekly forecast and a healthy, inspected pipeline. No surprises.
- Help build/scale the playbook: refine the outbound motion, POC-to-close conversion, and the path from self-serve to enterprise.
- Anchor the SF & NYC offices. Establish the in-person sales culture, rituals, and bar for the first and second hubs.
- Partner with the CEO, Sales Engineering, Product, Engineering, Marketing, and RevOps to customize solutions, drive expansion and renewal, and compound pipeline.
- Model the work. Get in deals, talk to engineering leaders, and stay fluent in how Factory creates value.
QUALIFICATIONS
- 6+ years in B2B SaaS sales, with 2+ years leading a quota-carrying team as a first-line manager, ideally in Mid-Market with complex, multi-stakeholder cycles.
- A track record of personally carrying and exceeding quota before moving into leadership.
- Proven success selling technical products to engineering buyers (developer tools, DevOps, infrastructure, or platform software strongly preferred).
- Experience building or scaling a team or office from an early stage. You have hired and ramped reps, not just inherited them.
- Command of forecasting, pipeline inspection, and sales process. You run on data.
- A coaching instinct and the technical aptitude to coach evaluations and demos for DevEx and engineering buyers. Your reps get better because of you.
Nice to Have
- Experience selling AI or agentic products to technical buyers.
- Early-stage or founding GTM experience (Series A/B).
- An existing network among mid-market engineering leaders.
This is an in-office position, 5 days a week, based in NYC.
Work location
- San Francisco, CA, US
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About this listing
Advertised by Factory and published on Ashby, the applicant tracking system they use.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 25 August 2026, last checked 23 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.