Doji
Social Lead
- Location
- New York City, NY, US
- Arrangement
- On-site
- Employment type
- Full-time
- Level
- Lead
- Posted
- 29 July 2026 (about 2 months ago)
Checked about a month agoApplications go to the employer, never to RoleSprint
About this role
THE OPPORTUNITY
We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces. We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.
THE ROLE
We're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.
AS SOCIAL LEAD YOU WILL…
- Own the content strategy and calendar — choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji
- Develop repeatable, Doji-ownable content formats and see them through from concept to published post
- Direct our Social Editor and Visual Designer on copy, video, and visual identity
- Drive our tastemaker strategy — building relationships with creators and culturally relevant figures who bring Doji into their world organically
- Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities
- Help facilitate community engagement through content — contests, styling challenges, UGC campaigns, and more
- Track content performance, review analytics, and use data to inform and evolve strategy
- Work with founders to align content with new product features and overall brand direction
YOU'RE A GREAT FIT IF YOU…
- Have a strong editorial point of view and genuine taste in fashion and culture
- Are a natural leader who can set direction and bring a team along with you
- Are chronically online and fluent in both fashion culture and internet culture
- Can conceive a format, brief a team, and see it through to a finished post
- Move fast without sacrificing quality
- Are comfortable with ambiguity and thrive in an early-stage environment
- Have experience running social at a fashion publication, brand, or media company
- Have a network of creators, talent, and collaborators you can activate
BONUS IF YOU…
- Have experience with influencer marketing and talent relationships
- Have launched original content formats from scratch
- Have experience growing social accounts from early stage
- Have experience as a creative director
- Are excited about AI and the future of fashion technology
Work location
- New York City, NY, US
Ready to make a decision?
This role is either worth your time or it isn’t.
Analyze the posting against your experience, see the gaps clearly, and build the right materials only if the opportunity makes sense.
Nothing is submitted automatically. You choose what happens next.
About this listing
Published on Ashby under the board identifier Doji, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 29 July 2026, last checked about a month ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.