Manager, Spain Marketing

ABOUT AIRWALLEX

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. More than 676,000 businesses, including McLaren Racing, Qantas, SHEIN, and TikTok, use us, directly or through our platform partners, to run their financial operations or build and monetize financial products of their own.

We started in Melbourne in 2015 to build the infrastructure global commerce runs on. We're the regulated backbone behind global payments: not by accident, but by design. A decade plus, 85+ licenses, and a financial infrastructure spanning North America, Europe, the Middle East, and Asia-Pacific.

We're co-headquartered in San Francisco and Singapore, with more than 2,300 people across 27 offices. We hire builders with founder-level energy, people who move fast with good judgment, dig in with real curiosity, and make calls from first principles rather than waiting to be told what to do. Read our operating principles https://www.airwallex.com/en-us/operating-principles to see it in full.

ABOUT THE TEAM

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success.

WHAT YOU’LL DO

Build and execute Airwallex’s marketing presence in Spain, translating EMEA and global priorities into relevant local-market activity that builds credibility, generates demand and supports commercial growth across SME and Enterprise.

RESPONSIBILITIES:

- Market strategy: Develop and manage the Spain marketing plan across always-on and campaign-based initiatives, aligned to business priorities, target segments and priority verticals.

- Events and experiences: Own the end-to-end planning and execution of owned, partner-led and sponsored events; build a clear link between event participation, sales engagement and pipeline.

- Community and ecosystem building: Develop relationships with relevant Spanish founders, finance, technology, e-commerce, travel and industry communities.

- Partner marketing: Create and activate co-marketing initiatives with strategic and channel partners, associations, media and ecosystem players.

- Localisation and content: Adapt EMEA/global campaigns, messaging, case studies and assets for Spanish audiences, with strong local-market judgement rather than simple translation.

- Sales and GTM support: Work closely with Spain commercial leadership, AEs and SDRs to identify opportunities, support launches and improve account and pipeline engagement.

- Digital and growth activation: Partner with EMEA paid media, SEO, ABM, campaign and lifecycle teams to launch localised digital and always-on programmes.

- Measurement and operations: Maintain clear reporting on activity, funnel contribution and marketing influence; manage budgets, vendors, timelines and post-campaign learnings.

WHO YOU ARE

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

MINIMUM QUALIFICATIONS:

- 5+ years of experience in B2B marketing, ideally in a local-market, country, field, partner or integrated marketing role.

- Strong ability to turn commercial objectives into a focused marketing plan, then execute it end to end.

- Proven experience delivering events, partnerships, community programmes or other relationship-led growth initiatives.

- Commercial orientation: comfortable working with sales, discussing pipeline and prioritising activities based on expected business impact.

- Strong stakeholder management in a matrix organisation, with the confidence to coordinate EMEA, global and local teams.

- Excellent written and verbal communication in Spanish (native) and English; able to localise messaging with cultural and market nuance.

- Data literacy: able to define KPIs, read funnel performance, evaluate ROI and use insights to improve activity.

- High ownership, pace and organisation, with the judgement to prioritise in an evolving market and with imperfect information.

PREFERRED QUALIFICATIONS:

- Experience in fintech, payments, financial services, SaaS, e-commerce infrastructure or another complex B2B technology category.

- Existing relationships across the Spanish startup, scale-up, technology, finance, e-commerce or travel ecosystem.

- Experience marketing to both SME and Enterprise audiences, including account-based or vertical-led programmes.

- Familiarity with Salesforce, marketing automation, website/content management, analytics and project-management tools.

- Experience building a new market motion or scaling a relatively lean marketing operation.

APPLICANT SAFETY POLICY: FRAUD AND THIRD-PARTY RECRUITERS

To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @airwallex.com http://airwallex.com email address. Please apply only through careers.airwallex.com http://careers.airwallex.com or our official LinkedIn page.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

EQUAL OPPORTUNITY

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.