Clera
Performance Marketer, Paid Growth
- Location
- San Francisco, CA, US
- Arrangement
- On-site
- Employment type
- Full-time
- Posted
- 12 November 2026 (3 days ago)
Checked 2 days agoApplications go to the employer, never to RoleSprint
About this role
ABOUT THE ROLE
Own paid growth for a consumer app, starting with a couples app preparing for a major App Store launch. You will lead acquisition hands-on and build a repeatable approach for future apps, with Meta as the primary channel and TikTok as a secondary channel.
WHAT YOU'LL DO
- Manage campaigns in Meta Ads Manager and TikTok Ads, adjusting audiences, offers, and budgets and deciding when to pause or scale tests.
- Write ad hooks and copy, adapt user-generated content into ads, brief creators, and ship a high volume of creative variants each week.
- Track performance beyond the click using mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
- Evaluate tests within 24 to 48 hours and share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November launch push.
WHAT WE'RE LOOKING FOR
- Approximately 1 to 5 years of experience, with hands-on ownership of meaningful Meta or TikTok spend for consumer apps or app-install campaigns.
- Experience working directly in Ads Manager and the ability to provide evidence of campaign work.
- Strong ad-writing skills and experience with frequent creative testing, UGC, and creator briefs.
- Comfort with performance data, CPI and downstream activation metrics, and tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
- Experience growing a subscription app with real users is a plus.
LOCATION
On-site in San Francisco or Palo Alto, California, or remote within the United States.
Work location
- San Francisco, CA, US
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About this listing
Published on Ashby under the board identifier Clera, which is the name the employer’s own job board carries. RoleSprint has not verified the company’s registered or trading name, so it is shown exactly as published rather than tidied up.
RoleSprint is not the employer and not a recruiter. Applications are made on the employer’s own site and never reach us; what RoleSprint does is help you decide whether a role is worth your time and prepare for it if it is.
Published 12 November 2026, last checked 2 days ago. A posting stops being advertised here 90 days after the employer published it, and one the employer takes down is marked closed rather than quietly removed.